Pynch shares cinematic track ‘How You Love Someone’ from upcoming album
UK indie outfit Pynch have unveiled their latest single ‘How You Love Someone,’ offering another glimpse of their forthcoming album Beautiful Noise, due out October 3 via Chillburn Recordings / State51 Conspiracy.
Following previous releases ‘The Supermarket‘ and ‘Post-Punk / New Wave,’ the new single showcases the band’s more introspective side, pairing lo-fi guitars with new wave synths. Written, produced, and mixed in the band’s home studio, ‘How You Love Someone’ builds toward a shoegaze-inspired climax before dissolving into a dreamy, melancholic outro. Its cinematic textures highlight the emotional depth that runs throughout their sophomore record.
Frontman Spencer Enock explains:
“We wanted to continue the album campaign with ‘How You Love Someone’ because it contrasts the last single (‘Post-Punk / New Wave’) and showcases the more cinematic, introspective side of our sound — a restless dissection of modern love built on lo-fi guitars and new wave synths. It’s an important part of the album’s narrative arc and one of the most personal songs we’ve written, about trying to make sense of a relationship that meant everything but couldn’t work. Self-produced and mixed in our home studio, the track climaxes with a shoegazey guitar solo before dissolving into a dreamy, heart-tugging outro, one of my favourite moments on the record.”
The accompanying video, directed by longtime collaborator Macgregor Marshfield, was shot primarily on a 1990s-era Hi8 camera. The grainy textures complement the lo-fi melancholy of the track, lending a nostalgic, dreamlike quality to the visuals.
‘How You Love Someone’ is out now, with Beautiful Noise arriving October 3 via Chillburn Recordings.
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