Kris Ulrich – ‘Big In The USA’

Kris Ulrich announces new album Big In The USA / Shares title track

Kris Ulrich image via Adam Kelly

Winnipeg’s Kris Ulrich announces sophomore album set for release in the first quarter of 2023.

Producer, musician, co-writer, and road warrior Kris Ulrich has announced his sophomore album Big In The USA is set for release on March 31, 2023. Released via Birthday Cake Records, the album announcement was accompanied by the release of the title track.

“I wrote this song as a way to talk openly with myself about my insecurities surrounding an artist career,” Ulrich says of the song, “It can be so easy to lose the meaning of why you make art amidst all the noise, both internal and external, that comes when you commodify it. The last verse is a reminder to myself about why I started making music in the first place.”

Big In The USA is now available for pre-order.

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