WHY? shares haunting new single/video ‘Jump’
New album The Well I Fell Into is scheduled for August 2nd via Waterlines.
WHY? has shared his third single of 2024, ‘Jump.’ The track follows album singles ‘G’dzillah G’Dolah’ and ‘The Letters, etc.’ The song floats over a mournful piano arrangement and lyrically reflects the poignant themes of the LP: losing oneself, and the pursuant attempts to recapture it.
“‘Jump’ was written at various times (starting around 2014 and finished in 2022) from the same hopeless, desperate feeling,” says WHY?’s Yoni Wolf about the track, which premiered this morning via FLOOD Magazine and is out now alongside a fittingly off-kilter Scott Fredette-directed video. “It’s a pessimistic song for sure but it’s at least a reaching out. It asks for help. It’s written from deep in trough state, but the songs around it on the album carry the hope and walk it home–so hang on (haha). I feel like our music is for people who’ve been through some shit and are still here trying to be better. Some songs– like ‘Jump’–are written from deep within that shit. But there’s always a sunrise after. There’s always someone around you who will call.”
Director Fredette explains the visual:
“Coming off a more technical video for ‘G-dzillah G’dolah,” and a compromising bout of sickness for Yoni, he wanted to go DIY and raw and fast. We filmed this in 3 evenings, using one toy lens with one light, and edited it in several days (thank you Evan Cutler Wattles). The only thing we did before we started filming was a motion test to see what type of walk looked best backwards. Very little planning, and made things up as we filmed. It wasn’t precious and that I think is good for WHY?.”
‘Jump’ is out now. The Well I Fell Into is scheduled for August 2nd via Waterlines.
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